Guidelines for Summer Internship Project Report for
MBA 2009-10 I-Year Students





Time Frame: 20th June to 10th August 2010















Document from

DEAN-ACADEMICS

MAHATMA GANDHI MISSION’s
Institute of Management
AURANGABAD-3


WHY PROJECT WORK?

Project Work is the best way to practice what you have learnt. The purpose of including project report in the 2nd semester is to provide you an opportunity to investigate a problem applying management concept in a scientific manner. It enables you to apply your conceptual knowledge in a practical situation and to learn the art of conducting a study in a systematic way and presenting its finding in coherent report. As student-managers, you are constantly seeking information to base your decision. How well you collect, synthesize and make the data meaningful is what you learn through this process.

Objectives:
• To expose students to the working of any organization and managers.

• To relate the concepts learnt by the students to the working of the organization.

• To work on a problem identified by the organization / student and thus understand the practical aspects of the working of an organization.

Guidelines:

• The compulsory project work shall be for a period of minimum of 60 days.(45 days in industry + 15 days report preparation)
• The student shall submit 2 copies of project reports after the completion of the project work within a week.
• The student shall seek the guidance of the internal guide on a continuous basis, and the guide shall give a certificate to the effect that the candidate has worked satisfactorily under his/her guidance.
• On completion of the project work, student shall prepare a report with the following format.

o The project report shall be prepared using word processor Viz., MS Word, Bookman Old Style with 12 font.
o All the reports shall be printed in the A4 size 1” margin on all sides, 1 line spacing.
o The report shall be hard bound facing sheet (only white colour) indicating the title of college and month and year of admission (Spiral binding not permitted).
o A certificate by the Guide, Dean and Head of the institution indicating the bonafide performance of project by the student to be enclosed.
o An undertaking by the student to the effect that the work is independently carried out by him/her.
o The certificate from the organization.


Project Report Format
• Cover page (Project Title, name of the student with roll no, name of the guide, Name and designation of the person of the organisation who has guided you , Name of the university & name of the institute along with logo)
• Declaration
• Certificate of Guide, Dean & Head of the Institute
• Acknowledgement
• Certificate from Industry

Contents:

PART-I (Introduction)
• Executive Summary – should contain a brief explanation of the project.
• Introduction to the concept
• Objectives of the study

PART-II (Profile of the Company)
• Industry profile,
• Company profile
• Background and inception of the company
• Nature of the business carried
• Vision, Mission and Quality Policy
• Product/Services Profile
• Area of Operation – Global/National/Regional
• Ownership Pattern
• Competitors Information
• Infrastructural facilities
• Financial condition
• Achievement Award if any

Guidelines for part-II

Structure:
Overall organization structure details – Board of Directors/functional head etc.
Substructure dealing with each functional discipline.

Skill:
Classification of skill – detail the steps taken to impart necessary skills – on the job/off the job training.

Strategy:
Any one strategy adopted by the company should be considered to explain, “How it is implemented” e.g. – pricing/waste elimination etc.

System:
System followed in any one department in the organization should be detailed.
Inventory control system / order execution system / Merit rating system etc.

Staff:
Classification / Duties and responsibility of various groups of staff
Eg.: Technical / Supervisory / Clerical.

Shared Value:
Study of implementing shared value in the company by an illustration, where the company has implemented its stated objective.


PART-III
Research Methodology

• List of Project/Projects assigned to you with Brief description (if assigned)

• Theoretical background (literature review, related theoretical areas, etc).

• Approach (This includes partitioning of the problem into tasks and subtasks, scheduling of these tasks over the training period, determining milestones to monitor progress, needed tools and equipment, and expected results).

• Data collection and analysis (if applicable).
• Model (if applicable).

PART-IV
• Summary of findings
• Suggestions
• The SWOT Analysis
• Learning Experience
• Bibliography

Annexure
Financial Statements (if applicable)
Questionnaires (if applicable)

Expectation from you
• Be enthusiastic to listen, to learn, to talk
• Be curious
• Be honest
• Show your integrity
• Define your body language
• Make a statement


EVALUATION OF PROJECT REPORT

EVALUATION OF THE REPORT
The evaluation of the project report will be done in two phases viz. - the written report and the viva-vice. The project report sent by you is sent to an examiner conversant with the subject matter of the report. The assessment of the report is done on standard criteria. Please study the criteria and the weight age given to each before you begin your project work.

VIVA-VOCE
Once your report has been evaluated by the examiner, you are called for a discussion of the report. The discussion normally takes the form of elaborating your view points, your findings and overall view of the subject. The duration of this viva-voce is about 10-20 minutes. Project Viva will be conducted by Expert Committee appointed by MGM’s IOM. Students are required to give viva of the Project Work preferably through power point presentation.

The viva-voce provides an opportunity to the examiner to test your knowledge of areas relevant to the subject of the report to elicit more information about the techniques employed during field work and to ask for explanations and clarification where necessary. The viva voce will also give you an opportunity to know any flaw in your report and to have suggestion and guidance for any further work in the area of your study.

Before you present yourself for the viva you must read your report and prepare yourself for any queries concerning your report. You must become aware of the deficiencies in your report and should be able to discuss them with your examiner.

Note: 1. Kindly carry a copy of your project report.
2. It is mandatory to bring identity card for viva voce.

EVALUATION CRITERIA

A. Written Report (60)
• Choice of subject/Title
• Clarity about objectives scope and coverage of the study
• Design of the study and methodology, Review of earlier work/literature available for the subject, data collection primary, secondary : questionnaire used where applicable, field work
• Analysis and Interpretation of data: Data Processing technique (manual/computer) quantitative OR other tools made use of
• Innovative technique/approach to problem solving
• Recommendations, suggestions, policy issues
• Report writing and presentation; languages, composition & chapter scheme.
• Usefulness of the Study; applicability in business/industry, in decision making/system development.


B. Viva-Voce (40)
• Identification of the problem. Clarity about objectives, scope and coverage of the study
• Ability to discuss the report design, methodology instruments used literature connected with the report, data quality analysis and interpretation findings and recommendations
• Depth of the subject and conceptualization of the key areas after completing the project work
• Linking the Report Recommendations with project objectives and how far these have been achieved
• Draw back in the report if any and general comments




Prof. Goutam Saha
Dean-Academics,
MGM’s IOM, Aurangabad

Guidelines for Summer Internship Project Report for
MBA 2009-10 I-Year Students





Time Frame: 20th June to 10th August 2010















Document from

DEAN-ACADEMICS

MAHATMA GANDHI MISSION’s
Institute of Management
AURANGABAD-3


WHY PROJECT WORK?

Project Work is the best way to practice what you have learnt. The purpose of including project report in the 2nd semester is to provide you an opportunity to investigate a problem applying management concept in a scientific manner. It enables you to apply your conceptual knowledge in a practical situation and to learn the art of conducting a study in a systematic way and presenting its finding in coherent report. As student-managers, you are constantly seeking information to base your decision. How well you collect, synthesize and make the data meaningful is what you learn through this process.

Objectives:
• To expose students to the working of any organization and managers.

• To relate the concepts learnt by the students to the working of the organization.

• To work on a problem identified by the organization / student and thus understand the practical aspects of the working of an organization.

Guidelines:

• The compulsory project work shall be for a period of minimum of 60 days.(45 days in industry + 15 days report preparation)
• The student shall submit 2 copies of project reports after the completion of the project work within a week.
• The student shall seek the guidance of the internal guide on a continuous basis, and the guide shall give a certificate to the effect that the candidate has worked satisfactorily under his/her guidance.
• On completion of the project work, student shall prepare a report with the following format.

o The project report shall be prepared using word processor Viz., MS Word, Bookman Old Style with 12 font.
o All the reports shall be printed in the A4 size 1” margin on all sides, 1 line spacing.
o The report shall be hard bound facing sheet (only white colour) indicating the title of college and month and year of admission (Spiral binding not permitted).
o A certificate by the Guide, Dean and Head of the institution indicating the bonafide performance of project by the student to be enclosed.
o An undertaking by the student to the effect that the work is independently carried out by him/her.
o The certificate from the organization.


Project Report Format
• Cover page (Project Title, name of the student with roll no, name of the guide, Name and designation of the person of the organisation who has guided you , Name of the university & name of the institute along with logo)
• Declaration
• Certificate of Guide, Dean & Head of the Institute
• Acknowledgement
• Certificate from Industry

Contents:

PART-I (Introduction)
• Executive Summary – should contain a brief explanation of the project.
• Introduction to the concept
• Objectives of the study

PART-II (Profile of the Company)
• Industry profile,
• Company profile
• Background and inception of the company
• Nature of the business carried
• Vision, Mission and Quality Policy
• Product/Services Profile
• Area of Operation – Global/National/Regional
• Ownership Pattern
• Competitors Information
• Infrastructural facilities
• Financial condition
• Achievement Award if any

Guidelines for part-II

Structure:
Overall organization structure details – Board of Directors/functional head etc.
Substructure dealing with each functional discipline.

Skill:
Classification of skill – detail the steps taken to impart necessary skills – on the job/off the job training.

Strategy:
Any one strategy adopted by the company should be considered to explain, “How it is implemented” e.g. – pricing/waste elimination etc.

System:
System followed in any one department in the organization should be detailed.
Inventory control system / order execution system / Merit rating system etc.

Staff:
Classification / Duties and responsibility of various groups of staff
Eg.: Technical / Supervisory / Clerical.

Shared Value:
Study of implementing shared value in the company by an illustration, where the company has implemented its stated objective.


PART-III
Research Methodology

• List of Project/Projects assigned to you with Brief description (if assigned)

• Theoretical background (literature review, related theoretical areas, etc).

• Approach (This includes partitioning of the problem into tasks and subtasks, scheduling of these tasks over the training period, determining milestones to monitor progress, needed tools and equipment, and expected results).

• Data collection and analysis (if applicable).
• Model (if applicable).

PART-IV
• Summary of findings
• Suggestions
• The SWOT Analysis
• Learning Experience
• Bibliography

Annexure
Financial Statements (if applicable)
Questionnaires (if applicable)

Expectation from you
• Be enthusiastic to listen, to learn, to talk
• Be curious
• Be honest
• Show your integrity
• Define your body language
• Make a statement


EVALUATION OF PROJECT REPORT

EVALUATION OF THE REPORT
The evaluation of the project report will be done in two phases viz. - the written report and the viva-vice. The project report sent by you is sent to an examiner conversant with the subject matter of the report. The assessment of the report is done on standard criteria. Please study the criteria and the weight age given to each before you begin your project work.

VIVA-VOCE
Once your report has been evaluated by the examiner, you are called for a discussion of the report. The discussion normally takes the form of elaborating your view points, your findings and overall view of the subject. The duration of this viva-voce is about 10-20 minutes. Project Viva will be conducted by Expert Committee appointed by MGM’s IOM. Students are required to give viva of the Project Work preferably through power point presentation.

The viva-voce provides an opportunity to the examiner to test your knowledge of areas relevant to the subject of the report to elicit more information about the techniques employed during field work and to ask for explanations and clarification where necessary. The viva voce will also give you an opportunity to know any flaw in your report and to have suggestion and guidance for any further work in the area of your study.

Before you present yourself for the viva you must read your report and prepare yourself for any queries concerning your report. You must become aware of the deficiencies in your report and should be able to discuss them with your examiner.

Note: 1. Kindly carry a copy of your project report.
2. It is mandatory to bring identity card for viva voce.

EVALUATION CRITERIA

A. Written Report (60)
• Choice of subject/Title
• Clarity about objectives scope and coverage of the study
• Design of the study and methodology, Review of earlier work/literature available for the subject, data collection primary, secondary : questionnaire used where applicable, field work
• Analysis and Interpretation of data: Data Processing technique (manual/computer) quantitative OR other tools made use of
• Innovative technique/approach to problem solving
• Recommendations, suggestions, policy issues
• Report writing and presentation; languages, composition & chapter scheme.
• Usefulness of the Study; applicability in business/industry, in decision making/system development.


B. Viva-Voce (40)
• Identification of the problem. Clarity about objectives, scope and coverage of the study
• Ability to discuss the report design, methodology instruments used literature connected with the report, data quality analysis and interpretation findings and recommendations
• Depth of the subject and conceptualization of the key areas after completing the project work
• Linking the Report Recommendations with project objectives and how far these have been achieved
• Draw back in the report if any and general comments




Prof. Goutam Saha
Dean-Academics,
MGM’s IOM, Aurangabad

Hello friends, as we are student of MBA we have already gone through many cases where the business men had gone beyond the boundaries of management science and have established there own principals , here we will see the early age spirit of some child who started their own business in there childhood. and became icon for every business aspirant.
The entrepreneurial spirit starts early for many teenagers, but for most things like high school, college and social lives overpower the urge to start a business.
But not every teenager.
Occasionally there are a few really driven youngsters who actually create successful companies before they are old enough to vote, buy alcohol, or even drive. Here are 10 inspirational stories of some incredibly successful young entrepreneurs, who all started their empires in their teens.

1. Fred De Luca

In 1965 Fred De Luca borrowed just $1,000 to start the now-famous Subway sandwich restaurant. Fred was only 17 years old when he decided to be an entrepreneur, and he started the restaurant as a way to earn money for college. Since opening the first shop in Boston, the chain now has 32,401 locations and makes over $9 billion in sales yearly. Fred and his co-founder Peter Buck have also founded Franchise Brands, a resource to help franchisors and entrepreneurs grow their brands.

2. Mark Zuckerberg

Mark Zuckerberg created the software that would eventually become the popular social networking site Facebook while he was at Harvard. He launched the site from his dorm room, and since that day has become the youngest self-made businessman who is worth more than a billion dollars. Zuckerberg dropped out of college and became the CEO of the fastest-growing site on the Internet. Facebook has since recorded over 400 million users and is now one of the most successful Web sites ever built.

3. Matt Mullenweg

Matt Mullenweg is another software developer who found success at a very early age. When Matt was 19, he announced that he would be starting an open source initiative for better blogging software and started Wordpress. Since then the software programmer started Automattic, which has two flagship products Akismet, a trap for site comment spam, and Wordpress.com, the hosted version of the open source Wordpress software. Since founding Automattic, the company has raised over $30 million dollars and owns some of the most popular software on the Web.

4. Anand Lal Shimpi

Anand Lal Shimpi started AnandTech in 1997, when he was only 14 years old. The original AnandTech Web site was hosted on a GeoCities platform. What started as a simple hobby grew into one of the world's largest Web sites covering computer hardware. The AnandTech forums is one of the best places to get computer advice and find tech bargains.

5. Carl Churchill

By 2020, Carl Churchill is expected to be worth $100 million. Carl founded DMC Internet in 2001 at the age of 15, and since has built an empire on helping businesses with their Internet presence. Churchill's company offers anything from wireless broadband to server security for businesses, and from its launch grew exponentially. So much so that in 2003 Churchill was listed in the Royal Bank of Scotland's "Rich List" of under 21s who would be millionaires.

6. Farrah Gray

Farrah Gray was a successful businessman before he reached his teens, and his success story is so bizarre that it's almost impossible to believe. When he was 10 Gray formed a club that raised $15,000 for financing a lemonade stand, by 12 he had started a venture capital firm that raised $1 million from investors to help teenagers start their own business. Before he was 16 he had started business ventures that include pre-paid phone cards, One Stop Mailboxes & More franchises and The Teenscope "Youth AM/FM" interactive talk show. He became executive producer of a comedy show on the Las Vegas Strip, and was the owner of a food company that had orders exceeding $1.5 million.

Gray has since become a best-selling author. In 2005 his book Reallionaire was an international bestseller, and was even endorsed by Bill Clinton. Gray has written many books since then, including co-authoring Chicken Soup for the African-American Soul. But aside from all his success, Gray started his own non-profit Farrah Gray Foundation, which gives grants and scholarships to inner-city and students with at-risk backgrounds. And he's done all this well before his thirtieth birthday.

7. Romero Bryan

Romero Bryan started designing clothes at the age of 12, and his own clothing line has taken off like a rocket. He's dressed some of the most popular people on the planet including Beyonce, Victoria Beckham, Cameron Diaz, and Alicia Keys. Romero's empire is expected to earn him over 30 million pounds by 2020.

8. Kristopher Tate

Kristopher Tate is a kind of programming wunderkind. Tate started working with HTML at age 4, before most kids have started reading. He started the photo-sharing site Zooomr at age 17 as a competitor to Flickr. Since then the company has grown into one of the top photo-sharing services on the Web. He has since moved the site's headquarters to Japan, and is involved in creating Japan's first society-based community site.

9. Jason O'Neill

Jason O'Neill has probably the most successful business created by someone under 10. At the age of 9, Jason started making Pencil Bugs, colorful pencil toppers in the shape of bugs. Aside from his business, Jason's been featured on many major network shows, not only for his young entrepreneurship, but also for his philanthropic efforts. He's donated money for foster children, and has sent his pencils to schoolchildren in Africa.

10. Fraser Doherty

While most successful young entrepreneurs make their money building popular Web sites, Fraser Doherty built his empire using a more traditional way. Fraser started making jams at the age of 14 in Scotland, and by 16 left school to work on his jam business SuperJam full-time. SuperJam sells around 500,000 jars a year, which currently has around 10 percent of UK jam market.

I came to know much about Media and Entertainment sector when i undertook PVR ltd. as my mini project.it has large potential because of demographic and economical changes happening in India lets have look...


Media, the fourth estate, when entwined with the entertainment component represents an effective facet of consumers in India. Technology has played a key role in influencing the entertainment industry, by redefining its products, cost structure and distribution.



The Media And Entertainment industry is one of the most booming sectors in India. The global entertainment industry is projected to reach US$ 1.8 trillion by 2015. Asian region expected to play a central role in it, with India poised to contribute about US$ 200 billion i.e. a sizable chunk of the global industry.

According to the annual edition of the FICCI, the size of the Indian Media And Entertainment industry in the year 2006 was Rs 43,700 crore. The Indian Media And Entertainment industry grew from Rs 35,300 crores to Rs 43,700 crores during the year 2005-06. The sector has immense potential stored in it. The Indian Media And Entertainment industry is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore by 2010.

The Indian Media and Entertainment (M&E) industry stood at US$ 12.9 billion in 2009
registering a 1.4 per cent growth over last year, according to a joint report by KPMG and an industry chamber. Over the next five years, the industry is projected to grow at a compound annual growth rate (CAGR) of 13 per cent to reach the size of US$ 24.04 billion by 2014, the report stated. Additionally, the gaming segment is expected to be the fastest growing sector in the M&E industry. The sector showed a 22 per cent growth in 2009 and is expected to grow at a CAGR of 32 per cent to reach US$ 705.2 million by 2014, while the animation segment is expected to record a CAGR of 18.7 per cent in the next five years as per the joint report.


The Indian Media And Entertainment industry, with the prominent segments being films, television, and music has earned high revenues in the recent past. The Indian Media And Entertainment industry has risen to the threshold of a large global market. The year 2005 saw the entry of new players across all the segments of the industry including Reliance.

The Indian Entertainment & Media industry can be categorised as follows:

• Filmed Entertainment
• Television
• Music
• Radio
• Print (Primarily Newspapers & Magazines)

INDIAN ENTERTAINMENT AND MEDIA INDUSTRY CONSTITUENTS - 2004



Technology has changed the face of entertainment today. The ongoing change in technology, products and distribution channels has created significant opportunities in the industry for growth and development. The revolution in the information technology has resulted in the emergence of cable wires, networks and most importantly the "Internet" which has revolutionized the Media And Entertainment industry.

The emergence of multiplexes and entertainment malls has redefined the entertainment industry. This booming sector in India has also encouraged and many foreign investors who are making efforts to tap the Indian market.

Television

According to the figures released by an industry chamber in March 2010, the Broadcast and Television (TV) sector comprised over 43 per cent of the overall M&E sector wherein the total size of the television sector accounted for US$ 5.7 billion. The broadcast sector is on a strong growth path and the outlook for advertisement expenditure is on a rise for the television sector.



A report by research firm Media Partners Asia (MPA) stated that India is poised to become the world's largest direct-to-home (DTH) satellite pay TV market with 36.1 million subscribers by 2012, overtaking the US. Furthermore, in its report titled 'Asia Pacific Pay-TV and Broadband Markets 2010', MPA said India's DTH subscriber base will increase from 17 million in 2009 to 45 million by 2014 and 58 million by 2020.

Anil Dhirubhai Ambani Group's company, Reliance MediaWorks (RMW) has signed a memorandum of understanding (MoU) with IMAGICA Corp of Japan for film processing services. Under this alliance, RMW, on behalf of IMAGICA, would provide film restoration, image processing and enhancement and high definition (HD) conversion services to the Japanese clients. IMAGICA Corp would work with RMW's Los Angeles-based subsidiary Lowry Digital, which has handled projects for leading studios like Walt Disney, Paramount Pictures, MGM and 20th Century Fox. RMW would be doing the processing job for IMAGICA either in India or in California in the US.


Music

The music industry is a vast entity and over the years it has witnessed change significantly. The potential of the Indian music industry can be better understood from its size estimated at around US$ 182.9 million in 2010, up from US$ 160.9 million in 2008, portraying a growth of 14 per cent during the reporting period. It is expected to grow at a CAGR of 16 per cent over 2010-14 to reach US$ 379.1 million.
Radio

Radio is considered a mass medium. It ideally suits the Indian environment - leveraging its twin advantages of wide coverage and cost effectiveness. Currently, the sector generates annual revenues worth US$ 49.5 million and is growing at around 20 percent annually, according to the joint report by KPMG and an industry chamber.

To exploit the true potential of this sector, frequency modulation (FM) radio needs to step up its penetration to at least 300 stations in 100 cities, which would further attract an investment of US$ 899,160 per radio station frequency, the total additional investment required has been estimated at US$ 247.3 million, according to industry sources.

Radio is expected to grow at a CAGR of 16 per cent over 2010-14 and reach to a size of US$ 361.4 million by 2014.

Globally, radio is enjoying a revival, based on the support of the youth, with players like Radio Mirchi emerging out as one of the clear leaders with over 41.2 million listeners, as per the recently published Indian Readership Survey (IRS) quarter 1 (Q1), 2010.

VedantiNET, the Broadband and application service provider of Guwahati promoted by SM Computer Consultants Pvt Ltd, has launched the service of first Internet Radio of Assam, ‘Radio Assam', in the city.
Advertising

A report by consultancy firm KPMG stated that the US$ 5.2 billion advertising industry is set to grow at a compounded annual growth rate (CAGR) of 14 per cent in 2010, in comparison to the last year. KPMG observed that online advertising will grow about 30 per cent per annum, establishing itself as the fastest growing advertising medium. While elaborating further it stated that the growth in regional advertising is partly driven by new sectors such as education, hospitality, jewellery and real estate which often have local brands and therefore prefer to advertise through local channels.

Emphasising on the Internet advertising industry, KPMG said the US$ 185 million industry would encourage both multinational companies and local brands to focus on their marketing strategies.
Cinema


Films Division has been motivating the broadest spectrum of the Indian public with a view to enlisting their active participation in nation building activities.

According to the joint report by KPMG and an industry chamber, the film industry contracted 14 per cent growth in 2009 wherein the industry is projected to grow at a CAGR of 9 per cent to touch an estimated amount of US$ 3.02 billion over the next five years. Growth drivers for the sector would include expansion of factors like an increase in the number of multiplex screens, digital screens facilitating wider releases, higher cable and satellite revenues, improving collections from the overseas markets and supplementary revenue streams like DTH, digital downloads, etc, which are expected to emerge in future.

Reliance MediaWorks Ltd has signed a deal with UFO Moviez to establish a gateway for digital film releases on Indian screens. The pact will enable the firm to combine UFO Moviez' digitisation technology with its programming expertise and digital cinema experience as stated by Reliance Mediaworks.
Film Industry
Next to Hollywood, Indian film industry is said to be the largest in the world. And it is the largest in terms of films produced & tickets sold.

• Current size: Rs 6,800 crore
  
• Projected size by 2010: Rs 15,300 crore
  
• CAGR: 18%

The Indian film industry is currently worth about US$ 1256 million and is expected to grow at a Compounded Annual Growth Rate of 18 per cent for the next 5 years. Nearly one thousand films are produced every year. The technology used and the special effects in movies are becoming increasingly sophisticated and animation is also finding a huge market with kids. The industry is currently witnessing the trend of more digital cinemas and growth of multiplexes. The Dubbing industry has grown at the rate of 25-30% over the last 4-5 years. Many international films are dubbed in local languages and shown in India. India has over 5 million home video and DVD users. The Indian film industry is also making its presence felt in the international market. The foreign investment in the Indian film industry is also increasing significantly. In fact, it witnessed the maximum flow of foreign investment in 2006.

Print/Publishing

The print media industry is projected to grow at a CAGR of 9 per cent and targets to reach around US$ 5.93 billion by 2014, according to the joint report by KPMG and an industry chamber.

Jagran Prakashan of Jagran Group, which publishes one of India's largest read language dailies, stated that it will acquire all the publications of Mid-Day Multimedia in a stock deal valued nearly at US$ 40 million.

Foreign investment, including foreign direct investments (FDI) and investment by non-resident Indians (NRIs)/person of Indian origin (PIO)/foreign institutional investor (FII), up to 26 per cent, is permitted for publishing of newspapers and periodicals dealing with news and current affairs under the Government route.

FDI policy for publication of Indian editions of foreign magazines dealing with news and current affairs is:

* Foreign investment, including FDI and investment by NRIs/PIOs/FII, up to 26 per cent, is permitted under the Government route.
* 'Magazine', for the purpose of these guidelines, will be defined as a periodical publication, brought out on non-daily basis, containing public news or comments on public news.
* Foreign investment would also be subject to the Guidelines for Publication of Indian editions of foreign magazines dealing with news and current affairs issued by the Ministry of Information and Broadcasting (I&B) on Publishing/printing of Scientific and Technical Magazines/specialty journals/ periodicals 100per cent FDI is permitted under the Government route.

Theatre

Mexico-based multiplex operator Cinepolis plans to set up 40 screens over the next 12 months in India, which could entail an investment of US$ 28 million.

Milan Saini, Head and Managing Director, Cinepolis India Country stated that "India is a huge opportunity for us as the market is under-penetrated. We plan to set up 40 screens over the next 12 months across seven properties in cities like Mumbai, Bangalore, Chennai and Hyderabad."

Digital Media

The digital technologies and their innovative applications have changed the entertainment sector considerably, especially the content production and its quality. Internet has also emerged as the latest revenue stream and has become one of the fastest growing advertising medium and has made a significant impression on the entertainment industry.

Officials in the Information and Broadcasting Ministry have planned a roadmap for making broadcasting operations completely digital. The Telecom Regulatory Authority of India (TRAI) has suggested a three-stage process for digitisation, wherein tier one cities would be covered by 2013, tier two cities by 2014 and tier three cities by 2017. They further stated that the digital transmission helps in enhancing the audio and picture quality.

Madison Media bagged the media buying account of US carmaker General Motors (GM), estimated at more than US$ 22.1 million. GM, the third biggest ad spender among auto companies in the country after Maruti Suzuki and Hyundai Motor, has given the account to Madison for a period of three years.

Government Initiatives

The Government has initiated the following measures:

* The government has allotted US$ 50.13 million in the current Five-Year Plan (2007-2012) for various development projects for the film industry. The funds will be utilised to set up a centre for excellence in animation, gaming and visual effects
* To offer better audio quality and sharper picture to millions of its viewers, public broadcaster Doordarshan plans to go completely digital by 2017

According to the Consolidated Foreign Direct Investment (FDI) Policy document released by the Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and Industry, Government of India, foreign investment, including foreign direct investments (FDI) and investment by non-resident Indians (NRIs)/person of Indian origin (PIO)/foreign institutional investor (FII), up to 26 per cent, is permitted for publishing of newspapers and periodicals dealing with news and current affairs under the Government route.

The Consolidated FDI Policy document brings forth the following guidelines for the M&E industry:

* Terrestrial Broadcasting FM (FM Radio): Foreign investment, including FDI, NRI and PIO investments and portfolio investments are permitted up to 20 per cent equity for FM Radio's Broadcasting Services with prior approval of the Government subject to such terms and conditions as specified from time to time by Ministry of Information and Broadcasting for grant of permission for setting up of FM radio stations
* Cable Network: Foreign investment, including FDI, NRI and PIO investments and portfolio investments are permitted up to 49 per cent for cable networks under Government route subject to Cable Television Network Rules, 1994 and other conditions as specified from time to time by Ministry of Information and Broadcasting (I&B)
* Direct–to-Home: Foreign investment, including FDI, NRI and PIO investments and portfolio investments are permitted up to 49 per cent for Direct to Home under Government route. Within the limit of 49 per cent, FDI will not exceed 20 per cent. This will be subject to such guidelines/terms and conditions as specified from time to time by Ministry of Information and Broadcasting (I&B)
* The total direct and indirect foreign investment including portfolio and foreign direct investment in Headend-In-The-Sky (HITS) Broadcasting Service shall not exceed 74 per cent. FDI upto 49 per cent would be on automatic route and beyond that under government route. This will be subject to such guidelines/terms and conditions as specified from time to time by Ministry of Information and Broadcasting (I&B)
* FDI policy in the Up-linking of TV Channels is as under:
o Foreign investment of FDI and FII up to 49 per cent would be permitted under the Government route for setting up Up-linking HUB/ Teleports;
o FDI up to 100 per cent would be allowed under the Government route for Up linking a Non-News & Current Affairs TV Channel;
o Foreign investment of FDI and FII up to 26 per cent would be permitted under the Government route for Up-linking a News & Current Affairs TV Channel subject to the condition that 48 the portfolio investment from FII/ NRI shall not be "persons acting in concert" with FDI investors, as defined in the SEBI(Substantial Acquisition of Shares and Takeovers) Regulations, 1997

Going Global

Reliance Big Entertainment, owned by Anil Ambani, has bought half of UK's games and publishing company, Codemasters. The investment is expected to open up the fast-growing Indian market for Codemasters, in order to assist Reliance tap the potential of games which is vividly catching the fantasy of the growing local interest. Rod Cousens, CEO of Codemasters stated that the deal will help the company realise the full potential of their game coding and online excellence across various platforms, especially in the world's fastest-growing markets.
The Media And Entertainment is one of the fastest growing sectors in India. The increasing rate of urbanization, the penetration of television and radio industry in the rural areas with the help of the technology and the rising levels of incomes of the people in India has facilitated the growth rate of Media And Entertainment industry in India. The Indian Media And Entertainment industry stands at the value of Rs 43,700-crore currently and is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore by 2010. The Indian economy is growing at a fast rate and the Media And Entertainment industry is expected to benefit significantly from it. The Media And Entertainment industry grows faster than the gross domestic product growth (GDP) due to the elasticity of income. When incomes rise, people tend to spend proportionately more resources on leisure and entertainment then the necessities. India is poised to enter this phase of rapid growth in the sector. The Media And Entertainment sector is highly fragmented in India.




EMERGING TRENDS IN Media And Entertainment SECTOR

New distribution channels - The latest channel through which the consumers are obtaining entertainment is the mobile phones downloading movie clips, games, ringtones etc. Internet is also fast emerging as a widely used distribution channel.

The three main trends that have been observed during the last year are

Diversification by media companies Increased foreign investment CONVERGENCE In the future, convergence is expected to have a significant impact on the growth of Media And Entertainment industry. Convergence can be defined as changing the way consumers consume content and the manner content is delivered to consumers. "In television, we expect the balance of power to shift in favour of broadcasters with the adoption of alternative distribution platforms such as DTH (direct-to-home), CAS (conditional access system), and IPTV (Internet protocol television)," said Mr. Narasimhan, Head, Crisil Research. The process of convergence is facilitated and accelerated by the rapid technological advances and the broadband throughout the world. Convergence is expected to change the traditional industry structures, the existing business models and distribution mechanisms. Good bye